Fund and Fuel Your Dreams

Join an exclusive gathering of amazing women entrepreneurs for a deep dive into creative fundraising strategies. This intensive training is for you if... You are ready to hit the ground running and raise funding for your business You want to take your business to the next level so you can have a greater impact in the world doing what you...
Jenny Kassan

Join an exclusive gathering of amazing women entrepreneurs for a deep dive into creative fundraising strategies. This intensive training is for you if...

  • You are ready to hit the ground running and raise funding for your business
  • You want to take your business to the next level so you can have a greater impact in the world doing what you love
  • You’ve heard horror stories about what happens when you bring on the wrong investors, and you want to avoid those pitfalls and stay in control
  • You’re tired of wasting time with non-productive capital raising strategies
  • You want to find investors who are the exact right fit for you
  • You find the whole capital-raising process intimidating and overwhelming, and you want clarity and support

This training is NOT about how to raise money in the Silicon Valley style where your investors will expect you to grow as fast as possible at any cost so that the company can be acquired in 5-7 years and the investors make a killing. We will not waste your time teaching you how to make yourself more appealing to this kind of investor! Why? Because in our opinion, that model is wrong for 99.9% of businesses – especially woman-owned mission-driven businesses.

Fund and Fuel Your Dreams is a 3-day intensive event where you will get hands-on, expert training on how to raise money for your business. You will leave with a step-by-step plan and resources to move the plan forward. At the event there will be opportunities for support from experts on messaging, your financials, and more. This is also a place to connect with like-minded mission-driven, heart-centered women entrepreneurs in a supportive fun environment! You'll even have an opportunity to hear from socially conscious investors who are especially interested in women-led businesses!

  • Learn how your business goals, mission, and values relate to your fundraising strategy
  • Get clear on how much you need to raise and your funding timeline
  • Understand how your business structure affects how you can raise money
  • Learn the pros and cons of all of the investment instruments you can offer and choose the best one for you
  • Design an investment offering that works for your business and is irresistible to your ideal investors
  • Understand all of the options for legally reaching your ideal investors and choose the option that’s best for you

You have the confidence to find and enroll your ideal investors.You are literate in business finance. You have a customized plan for meeting your funding goals and the skills to attract the resources you need for your business whenever you need them.

Kathleen McShane, Assistant Administrator, Office of Women’s Business Ownership, U.S. Small Business Administration, is responsible for overseeing Women’s Business Centers throughout the country.

Aurelia Flores, Managing Member of

Cole has worked as a community facilitator, strategist, and consultant for the last 15 years. She is a co-creator of Baltimore's

Cee Smith, CEO of Cee Smith Media Group, prioritizes investing in LGBT entrepreneurs and queer-led creative projects, start-ups, and film. Cee joins women across the country as a Pipeline Fellow to change the face of angel investing.

Claudia Viek, founder of the Invest In Women Entrepreneurship Initiative, is an expert on women’s business funding. She is a

pioneer in both the Micro Enterprise and business incubation fields and served as Executive Director of an award-winning

Kate Poole is an investment advisor and co-founder of Chordata Capital, an investment advisory firm specializing in working with inheritors committed to racial and economic justice. She co-founded Regenerative Finance and Be Invested and is a member of Resource Generation.

After spending over a decade working in finance and accounting in both the government and private sector, Keila Hill-Trawick decided to launch Little Fish Accounting to serve as a trusted partner in financial and tax planning to drive business results and growth. Little Fish Accounting is a boutique CPA firm dedicated to the accounting, bookkeeping, and tax needs of freelancers, solopreneurs and tiny businesses.

Lynn Johnson is a visionary entrepreneur, speaker, girl advocate, and Co-Founder/CEO of Spotlight: Girls – a certified B Corp that inspires, educates, and activates girls and women to take center stage. Lynn also works with Jenny Kassan Consulting as Director of Coaching.

Jennifer Diepstraten is CEO and Founder of High Ticket Sales Success. She teaches the most successful coaches, experts, and niche-service providers how to get paid top-dollar for their services and close big sales with ease. She has 20 years' experience in sales, relationship coaching, and communication studies and understands what it really takes to inspire people to take decisive action.

Crowdfunding 101

Jenny is one of the nation’s leading experts on this topic and has been tracking recent developments. She will share all the available options that allow you to legally raise capital from the crowd and give you the tools to decide which ones may be right for you.

For your convenience, we have reserved a block of rooms at the Lord Baltimore Hotel, a historic hotel in downtown Baltimore. Single King Rooms and Double Queen Rooms are available for $139 per night. This rate includes complimentary breakfast, transportation to and from the University of Baltimore, self-parking, wifi, and use of the fitness center.

Reservations must be made by September 17 to lock in at the guaranteed rate.

Jenny has over two decades of experience as an attorney and advisor for mission-driven enterprises. She has helped her clients raise millions of dollars from values-aligned investors and raised over one million dollars for her own businesses. Jenny is certified as a coach by the International Association of Women in Coaching. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).

Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony. She is also a fellow at Democracy Collaborative and the co-founder of the Force for Good Fund.

Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents. She is a member of the Content Advisory Panel of Conscious Company Magazine and serves on the advisory boards of Lioness Magazine and Investibule. She is also the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies.

Jenny Kassan Consulting is a certified B Corp and member of 1% for the Planet.

“Jenny is, hands down, one of the most knowledgeable sources in the field today when it comes to creative capital raising for social enterprises and small businesses. She is a pivotal player in the budding local and social investing movement.”